About Marjorie Asturias

Marjorie R. Asturias is the president and CEO of Blue Volcano Media, a Dallas-based boutique digital marketing agency that focuses exclusively on helping small businesses build their brand online. When she's not absorbing everything she can about web marketing, SEO, social media, and content marketing, she can usually be found trying to rescue every stray dog on the planet; reading; watching old movies; and hanging out with her family. Which, yes, includes 4 rescue dogs. Connect with her on Twitter, Facebook, and Google+.

Customers vs. Brands: Who Wins?

I completely missed this story since it happened in the middle of the big Christmas rush, but I wanted to comment on it anyway because it illustrates so painfully and so perfectly just how much has changed in the world of consumer advertising and branding, and how companies still have so much to learn about […]

Let’s Just Agree to Ditch the Word “Disrupt” Once and For All

You can’t attend a conference, read an article, participate in a forum discussion, or have a conversation with someone in the digital marketing/emerging media industry without using this word. “Disruptive” technologies. “Disruptive thinking.” “Digital disruption.” And lest we forget, there’s even a whole series of conferences boasting this word as its title. Forget about the […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

Facebook: Hashtag or no hashtag?

A few weeks ago, EdgeRank Checker published a blog post trumpeting the absolute uselessness of hashtags on Facebook. In fact, the site found the exact opposite, i.e., that Facebook posts with hashtags actually did worse than those without in terms of virality. In fact, no matter how many ways that the site sliced and diced […]

Join Us at Our Upcoming Webinar on LinkedIn, October 11, 2013

LinkedIn is suddenly sexy again. Who knew he had it in him? (And yes, I just referred to LinkedIn using the masculine pronoun, but for some reason I think of LinkedIn as being male. No idea why.) Although most of our client work on social media is done on Facebook, Twitter, Google+, and even YouTube, […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

With New Guidelines, Facebook Finally Appreciates Small Businesses

Small businesses, for good or ill, have had a love-hate relationship with Facebook. With the growing emphasis that the social network has placed on its ad platform, including the “Sponsored Posts” feature, small business owners have rightfully been pretty ticked off that all the efforts they’d invested in growing their Facebook communities over the years […]

Gmail Now Lets You Send and Receive Money

Google has been quietly rolling out its Google Wallet for Gmail for a few weeks now, and it finally hit my Inbox this morning: It’s still largely available only to a few users as the search giant rolls it out over the next few months, but anyone who already has it can invite another who […]

ODesk ebook Offers Advice for Entrepreneurs Focused on Growth

Regular readers of this blog know that I’m a big oDesk fan, and why not? I grew my online marketing and consulting partly by leveraging the oDesk marketplace, getting gigs writing blogs and managing clients’ social media. Now, I’m on the other side of that marketplace as a hiring manager/employer, and I love oDesk even […]

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