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Lessons in Entrepreneurship: Why we work in the cloud

April 29, 2013 By 1 Comment

It’s been a crazy few months, not least because we’ve been busy retooling our services, bringing on new clients, in addition to working with the clients we currently have. We faced some setbacks in 2012, not the least of which was a partnership that turned out to be not-so-beneficial to us, so we’re reviewing what [...]

Filed Under: Entrepreneurship, Miscellaneous, Productivity, Small Business, Time Management, Women Entrepreneurs Tagged With: , , , , ,

Build a Community, Not an Audience

February 18, 2013 By

At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]

Filed Under: Facebook, Networking, social media, social media marketing, Twitter Tagged With: , , , , , , , , ,

Is It Worth Investing in Facebook Ads?

January 30, 2013 By

There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ [...]

Filed Under: Facebook, nonprofits, Paid Advertising, SEM, Small Business, social media, social media marketing Tagged With: , , , , , , , , , ,

Welcome to the new Blue Volcano Media!

January 24, 2013 By

Hard to believe, but we just celebrated our 3rd (!!!) anniversary on January 1st, 2013. I never would have imagined that BVM would last this long — not because I had no faith in myself or my business model or clients, but rather because, given the challenges of launching any business in any industry, especially [...]

Filed Under: News Tagged With: , , , , , ,

What the 2012 Presidential Election Can Teach Us About Marketing and Branding

November 8, 2012 By

Now that the 2012 elections are thankfully behind us, we wanted to take just one quick look back and explore just what the months-long campaigns of both parties have to teach us about marketing and branding. Regardless of the size of your business or the industry that you’re in, anyone can take a page from [...]

Filed Under: Branding, General Marketing Tagged With: , ,
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