Customers vs. Brands: Who Wins?

I completely missed this story since it happened in the middle of the big Christmas rush, but I wanted to comment on it anyway because it illustrates so painfully and so perfectly just how much has changed in the world of consumer advertising and branding, and how companies still have so much to learn about […]

Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

Happy Holidays from Blue Volcano Media!

All of us here at Blue Volcano Media would like to wish you and yours a wonderful holiday season and all the best in the coming year!

Facebook Organic Reach Declining: Pay to Play in the Works?

One of the great things about Facebook for small businesses has been the level playing field it offers for engaging an audience of fans, customers, and prospects. That’s changing, though. Over the past year or so, brands have noticed their Facebook organic reach becoming less. Smaller and smaller percentages of fans who “Like” Pages actually […]

Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

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