Copywriting and Ghostwriting

MP900443265 300x239 Copywriting and GhostwritingGood writing informs, but great writing can move people to take action. Think of the difference between these two sentences:

Buy our strawberries now!

and

Bite into summer with these juicy, freshly-picked strawberries!

Notice the different emotions each sentence evoked. I don’t know about you, but even just writing the second one made my mouth water and conjured up images of bright, brilliant-red strawberries glistening in the sun.

That’s the power of great writing. It can make people laugh, cry, yelp in frustration, and yes, want to know more. Much more.

That’s what you want the writing in all of your marketing materials to do. Whether you’re on Twitter, Facebook, your blog, or the final draft of your tradeshow brochure, you want your copy to pop and encourage people to pick up the phone or head over to your website to learn more.

And in case you’re wondering, SEO in the post-Panda age isn’t about keywords anymore. (Don’t get me wrong — keywords are still important, but just not as important as they used to be.) Now, content marketing has become the jewel in the crown of digital marketing, and rightfully so. With possibly an infinite amount of content already out there on the Web and plenty more being published every single minute, content must do more than simply exist in order to stand out. It must be something that draws the visitor in and compels them to read it, think about it, comment on it, and share it. That’s when the visitor becomes a lead on her way to becoming an opportunity and eventually a sale.

Some of the types of content marketing campaigns and services we can manage and provide for small businesses include:

  • Email marketing¬†
  • Blogging
  • Website copy
  • White papers
  • Press releases
  • Social media content
  • Brochure copy
  • Advertising copy

 

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