Now more than ever, blogs are essential for keeping your website “sticky,” i.e., getting visitors to linger, dig deeper into your site, and hopefully take some preferred action like submitting a contact form or requesting a quote. Blogs that exist solely to sell or otherwise self-promote, however, are little more than repositories of tired, boring sales copy, so if you have a blog but haven’t found it to be any significant source of engagement, traffic, or SEO and you want to know why, you’ve come to the write place.
A blog is an excellent tool for content marketing, but only if properly deployed and maintained. Some of the questions you may have asked in the past about the “do’s and don’ts of blogging” may include:
- How long should my blog posts be?
- How often should I blog?
- Where should I put my keywords?
- How many keywords should I weave into my copy?
- What’s the best time of day to publish a post?
- What’s the best day of the week to publish a post?
The good news: these questions aren’t really relevant anymore. The bad news: blogging just became both easier and more complicated.
A good business blog must, first and foremost, achieve the following goals:
- Be interesting
- Be useful
- Be memorable
- Be shareable
None of these have much to do with the questions posed above. Some of the most high-trafficked blogs on the Web have posts that clock at more than 2,000 words in length, and while others don’t seem to be published under any particular schedule. What these posts do have in common, however, is that they fit the criteria I just listed, i.e., they’re interesting, useful, memorable, and shareable.
Is your blog any of these things? Is it all of these things? If not, let’s talk. We’ll do a complete blog audit and provide you with a full report of where your blog is failing you and what we can do to improve it.
And if you don’t have a blog yet but are interested in launching one for your website, we can help you with that, too. We have a team of professional copywriters with years of blogging and social media experience that can craft interesting, useful, memorable, and shareable content. We offer full ghostblogging services as well as blog development and design. Contact us now to find out more about how a blog can help boost your online traffic and lead generation efforts.