Nonprofits: Social Media Fundraising

December 28, 2011

In the digital age, nonprofits have all kinds of opportunities to get the word out about their causes, gain supporters and advocates, and raise much-needed funds. Through wise use of social media, nonprofits can build an audience that is potentially worldwide, unlimited by geographic considerations. By leveraging social media fundraising, nonprofits can receive the resources [...]

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Content Creation: The Personality Factor

December 26, 2011

No matter what online channels you’re using, content creation is key to building your business’ internet presence. So many businesses sound alike on the internet, and there’s so much content – good, bad, and in-between – that it often takes a great deal to get people to regularly invest their time in content from any [...]

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Happy Holidays from Blue Volcano Media!

December 23, 2011

All of us at Blue Volcano Media would like to wish you, our readers, clients, and friends, the happiest of holidays! We hope you’ll treasure the joys of the season with your cherished loved ones while remembering what’s nearest and dearest to the human heart: love, friendship, caring, and compassion. Here’s to 2011, soon gone [...]

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Designing Grabby Mobile Emails

December 21, 2011

More and more people are using smartphones and mobile devices to connect to the web while on the go. While mobile, they spend a significant amount of time reading email. As the number of people active on the mobile web grows, so does the importance of integrating mobile email into your overall email marketing efforts. [...]

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Creating an Effective Nonprofit Website

December 19, 2011

In the digital age, a well-designed website is a must for both nonprofits and businesses. Like websites for businesses, websites for nonprofits should use design elements to best advantage and be simple for people to navigate. There are, however, additional considerations that must go into creating an effective nonprofit website, and these have to do [...]

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Twitter Chats for Fun and Profit

December 16, 2011

Sure, you’ve heard about how great Twitter can be for conversations, but have you ever thought about Twitter chats for fun and profit? Chats are a great way to leverage Twitter to build a community around your business and your brand. Twitter chats take place in real time, and they capitalize on the ease with [...]

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YouTube: Number One Channel for Teen Social Media

December 14, 2011

Does your business offer products and services that are geared toward teenagers, and young adults? If so, it would behoove you to know that YouTube is the number one channel for teen social media. A poll by Harris Interactive has shown that for people who are 13-24 years old, YouTube has pulled ahead of Facebook [...]

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New to Twitter? Learn the Basics

December 12, 2011

People who are new to Twitter are often overwhelmed and don’t know what to do with the platform. The 140 character limit seems constricting, and when you look at people’s or other business’ Twitterstreams, you only scratch your head harder. What’s with all the symbols like @ and # in these short messages? And what’s [...]

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Optimizing Your Business’ Mobile Marketing Strategy

December 9, 2011

2011 has been quite a year for mobile technologies. There’s even buzz calling 2011 the Year of Mobile. More and more people are using smartphones, and possibilities and platforms for mobile marketing are opening up all over the place. Along with these opportunities come questions as to how you, as a small business, can tap [...]

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Worldwide Conversations: Global Social Media

December 7, 2011

One of the benefits of leveraging social media for businesses and nonprofits is its public relations potential. Thanks to social tools, organizations can connect with customers, supporters, and the public, and they can work, via a consistent and reliable online voice and presence, to earn people’s trust. But what about social media itself? How is [...]

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