It’s not about posting random tweets about what you had for lunch, or throwing a video up on Facebook and hoping people will share it. Social media in 2010s is all about planning, strategy, execution, measuring, reporting, testing, and then rinsing and repeating. It’s about knowing who your audience is before you even send out a tweet, and then being able to follow through with them on every response, every post, every message, and yes, even every complaint.
We’ll manage your entire social media presence, from crafting a solid social media strategy to implementing and managing it throughout its lifecycle. All of our packages include:
- a comprehensive social media marketing calendar for all your networks
- full copywriting of all of your content
- weekly status meetings with our social media team, including your dedicated Community Manager
- quarterly strategy meetings
- graphic design services
- monthly reports to show you how well you’re doing, what needs to be improved upon, and what needs to be enhanced
- full customer service support via email and Skype
We help you answer questions critical to the success of your social media campaign, including:
- Which networks should I focus on: Facebook, Twitter, Pinterest, Google+, LinkedIn, or another site?
- Should I have a blog?
- How often should we post on our social networks?
- What kind of conversations should we have?
- Should I advertise on social media? (Hint: on Facebook, the answer should be Yes unless your brand is as powerful as that of Starbucks.)
- Should I post the same content on all my social networks, or should each one have unique content?
- Should I thank my followers individually?
- What the heck does it mean to retweet?
We can also work out an a la carte package if you already have an existing social media marketing campaign but don’t have the time or the resources to manage it. Let’s face it: social media is a lot of work. Sure, accounts are free, but in order to fully take advantage of all the potential and power that social media offers, you really need to invest in a true, comprehensive marketing and PR strategy. This isn’t just something you should hand over to a fresh-faced intern. (Not that we don’t love interns! We’ve worked with some of the best!) This is about your company’s brand reputation on the web. Make sure you put your best foot forward.