Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

Why Social Media Folks Should Welcome Jeff Bezos’ Purchase of the Washington Post

When I was in college, I read a number of newsmagazines and newspapers a week: The Christian Science Monitor, Newsweek, TIME, Far Eastern Economic Review (clearly, I’m dating myself), the New York Times, and yes, the Washington Post. At the time, I wanted desperately to be a journalist — print or broadcast, it didn’t matter. […]

Best of the Social Web: Week of July 7, 2013

Some light reading for your weekend! I collect some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. Russia Reportedly Goes Retro to Keep Kremlin Secrets While this isn’t really a “social” article, it is an article about how communications […]

How to Make Content Marketing Work for Your Small Business

Unless you have no interest whatsoever in marketing your business online, you’ve probably heard of content marketing. You may even be wondering what it is. Simply put, content marketing is a form of promoting your business using various types of, well, content. While content can technically refer to everything from videos, podcasts, and photos, content […]

Five Ways to Increase Website Traffic

This is probably the #1 question we get asked all the time, and with good reason. After all, if you’re not getting website traffic, your digital marketing campaign likely needs a little help. Website traffic represents sales opportunities and potential clients, so you want to make sure that your website is ready and able to […]

Looking for Google Reader Alternative? Check out Feedly

Like many, many, many Google Reader fans, I complained, gnashed my teeth and rent my garments when I found out that that venerable — if somewhat dated in design — RSS reader was finally going to head off into the sunset one last time on July 1st. I’d relied on Google Reader for years to […]

How to Find Free Images for Blogs

If you’ve been business blogging for just a few days, you know that images make a big difference, not only in your traffic but also in your overall bounce rate (i.e., the percentage of folks who leave your website after viewing just one page). People linger on images longer and absorb information better. It’s not […]

5 Blogging Tips for Businesses to Find Great Content

If you manage a business blog, congratulations! You’re taking advantage of one of the best search engine optimization (SEO) tools available for any business website to rank well and generate traffic. We often get asked by clients and friends what they should write about on their blog. They freeze at the keyboard and wonder why […]

5 Social Media Tools for Small Business

Yes, even agencies like ours that specialize in social media marketing for small businesses would have a heck of a time managing all our different accounts if we didn’t have a plethora of tools to help us become more efficient and productive. Agencies, however, aren’t the only ones that have access to many of these […]

What You Need to Know About Google Authorship

If you’ve been hearing about Google authorship and been wondering if you need to know what it is, well, short answer is Yes. Essentially Google authorship is the search engine’s attempt to verify the original publisher and writer of any content on the web and thus centralize all of that writer’s content into one online […]

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