Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

How to Make Content Marketing Work for Your Small Business

Unless you have no interest whatsoever in marketing your business online, you’ve probably heard of content marketing. You may even be wondering what it is. Simply put, content marketing is a form of promoting your business using various types of, well, content. While content can technically refer to everything from videos, podcasts, and photos, content […]

Five Ways to Increase Website Traffic

This is probably the #1 question we get asked all the time, and with good reason. After all, if you’re not getting website traffic, your digital marketing campaign likely needs a little help. Website traffic represents sales opportunities and potential clients, so you want to make sure that your website is ready and able to […]

How to Find Free Images for Blogs

If you’ve been business blogging for just a few days, you know that images make a big difference, not only in your traffic but also in your overall bounce rate (i.e., the percentage of folks who leave your website after viewing just one page). People linger on images longer and absorb information better. It’s not […]

5 Blogging Tips for Businesses to Find Great Content

If you manage a business blog, congratulations! You’re taking advantage of one of the best search engine optimization (SEO) tools available for any business website to rank well and generate traffic. We often get asked by clients and friends what they should write about on their blog. They freeze at the keyboard and wonder why […]

5 Social Media Tools for Small Business

Yes, even agencies like ours that specialize in social media marketing for small businesses would have a heck of a time managing all our different accounts if we didn’t have a plethora of tools to help us become more efficient and productive. Agencies, however, aren’t the only ones that have access to many of these […]

What You Need to Know About Google Authorship

If you’ve been hearing about Google authorship and been wondering if you need to know what it is, well, short answer is Yes. Essentially Google authorship is the search engine’s attempt to verify the original publisher and writer of any content on the web and thus centralize all of that writer’s content into one online […]

How to Get More Likes For Your Content

You’ve been so diligent. You promote your latest blog post on Facebook. You share it with all of your friends. You even add those snazzy “social share” links on each post to nudge-nudge-hint-hint your readers to promote it to their own networks. And yet you still can’t get anyone to “like” your content. What gives? […]

WordPress Wednesday: Shareaholic

If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a […]

SEO for Blogging: What You Need to Know, Part 2

In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and […]

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