There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ [...]
SEO for Blogging: What You Need to Know, Part 2
July 9, 2012 By
In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and [...]
SEO for Blogging: What You Need to Know, Part 1
July 7, 2012 By
With all the hoopla surrounding social media, Facebook’s IPO, LinkedIn’s growth, and Pinterest’s phenomenal explosion as a social media force to be reckoned with, it’s easy to forget that the humble blog is still one of the best social media tools out there, particularly from an SEO perspective. It’s more than just the [very important!] [...]
Google’s Recent Updates Confirm that Content is Still King
April 30, 2012 By
If one of your hobbies is following Google’s efforts to improve and enhance search engine optimization (SEO) for users, you’re probably already aware of the recent announcement from Google’s anti-spam czar, Matt Cutts, that the search giant will soon penalize sites that are “over-optimized.” While Cutts understandably wasn’t very specific on the definition of “over-optimized,” [...]
Effective SEO: Get a Chance at the Top (SERPs)
January 13, 2012 By
Studies have shown that when people who are looking for products and services plug search terms into Google, they’re most likely to click on links that appear on the first page of results. What does this mean for your small business? It means, in a nutshell, search engine optimization (SEO). People who hear about your [...]