Lessons in Entrepreneurship: Why we work in the cloud

It’s been a crazy few months, not least because we’ve been busy retooling our services, bringing on new clients, in addition to working with the clients we currently have. We faced some setbacks in 2012, not the least of which was a partnership that turned out to be not-so-beneficial to us, so we’re reviewing what [...]

Welcome to the new Blue Volcano Media!

Hard to believe, but we just celebrated our 3rd (!!!) anniversary on January 1st, 2013. I never would have imagined that BVM would last this long — not because I had no faith in myself or my business model or clients, but rather because, given the challenges of launching any business in any industry, especially [...]

Social Media Management Tools Review: HootSuite

Just a few years ago, you had a handful of choices when it came to really good, reliable, and stable social media management tools. The two best and most well-known were HootSuite and TweetDeck. I originally began using TweetDeck, enamored that I was in particular with the ability to view New Followers on the same [...]

Twitter Champions Free Speech in Its First Transparency Report Release

Twitter’s executives proves once again that their users’ rights and needs trump all else, including the latter’s right to free speech, by releasing their first-ever Transparency Report just two days before Independence Day. Sure, Facebook gets all the media love nowadays, what with its much-anticipated IPO and explosive growth, but it hasn’t exactly been known [...]

Webinar Marketing as Part of Your Online Strategy

A webinar is a online seminar that’s presented to a web-based audience. During a webinar, presenter and participants engage with one another from the comfort of their offices or homes. Webinars can be powerful tools to grow your business in the digital age. Since webinars are a win-win proposition both for your business and for [...]

Your Mobile Marketing Campaign: Get People’s Attention

More and more people are using tablet computers and smartphones and accessing the internet while on the go, whether checking websites and email, texting one another, or using location-based apps. What does that mean for your business? You might well want to learn as much as you can about mobile marketing techniques. In the months [...]

What’s the Scoop on QR Codes?

People’s concept of “the internet” continues to grow, and this growth is taking the net beyond computers and out to the real world. A case in point: Quick Response (QR) codes. What’s the scoop on QR codes? Well, they’re already widely used in Japan and in Europe, but more and more Americans are encountering them [...]

Do You Yelp?

Yelp bills itself as the hot spot on the internet for “real people and real reviews.” And it certainly looks like more and more people are Yelping. What are they Yelping about? Well, Yelp is a place where people can review the businesses they patronize. Yelp provides excellent opportunities for people to share recommendations with [...]

Build Team Spirit For Your Business

In the digital age, there are numerous ways you can build team spirit for your business. Whether you have a bricks-and-mortar company with employees who physically report to work every day or an online company that’s staffed by people who live all over the country, perhaps even all over the world, you can use online [...]

New Social Media Kid On the Block: Google +

Well, it’s happened. Did anyone really think it wouldn’t? To compete with hot social networking sites Facebook and Twitter, Google has launched its own social platform. Currently in Beta, Google’s social networking site is packed with features, and only ten days after its debut, it already boasted ten million users. Meet the new social media [...]

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