3 Tips on How to Hire a Social Media Manager

If you’re ready to hire a social media manager, congratulations! You might think that I’d discourage our clients from hiring their own in-house talent, but oh, you’d be so wrong. I’ve always advocated for companies to produce their own homegrown content. After all, who better than someone on the inside to build and manage your […]

What Gmail’s New Inbox Means for Email Marketing Campaigns

Like many small businesses, we rely on Google Apps to power our corporate email. It’s inexpensive, maintenance-free, and user-friendly. Since many of our employees and contractors already use Gmail in their personal lives, it’s very easy for them to get up and running once they’re on board and ready to send their first @bluevolcanomedia.com. To […]

Looking for Google Reader Alternative? Check out Feedly

Like many, many, many Google Reader fans, I complained, gnashed my teeth and rent my garments when I found out that that venerable — if somewhat dated in design — RSS reader was finally going to head off into the sunset one last time on July 1st. I’d relied on Google Reader for years to […]

5 Blogging Tips for Businesses to Find Great Content

If you manage a business blog, congratulations! You’re taking advantage of one of the best search engine optimization (SEO) tools available for any business website to rank well and generate traffic. We often get asked by clients and friends what they should write about on their blog. They freeze at the keyboard and wonder why […]

SEO for Blogging: What You Need to Know, Part 2

In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and […]

SEO for Blogging: What You Need to Know, Part 1

With all the hoopla surrounding social media, Facebook’s IPO, LinkedIn’s growth, and Pinterest’s phenomenal explosion as a social media force to be reckoned with, it’s easy to forget that the humble blog is still one of the best social media tools out there, particularly from an SEO perspective. It’s more than just the [very important!] […]

Is good writing required for successful social media?

No. Great writing? Absolutely. Duh.

5 Essentials of Grabby Email Newsletters

In writing your business’ email newsletters, seek to provide compelling, engaging content while keeping your verbiage concise. Your subscribers have opted into your newsletter because they’re interested in what you have to offer. That’s a tremendous plus. To keep your subscribers, though, you’ll need to hone the art of writing grabby email newsletters. That way, […]

Content Creation: The Personality Factor

No matter what online channels you’re using, content creation is key to building your business’ internet presence. So many businesses sound alike on the internet, and there’s so much content – good, bad, and in-between – that it often takes a great deal to get people to regularly invest their time in content from any […]

Content and SEO: Content First, or Keywords?

Content creation for online channels differs in numerous respects from writing for offline publications. Yet in one way, they’re the same: both are intended for human consumption. If people can’t make use of the information, what good is it? To that end, search engine optimization techniques continually evolve, seeking to prioritize in search engine results […]

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