In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and [...]
SEO for Blogging: What You Need to Know, Part 1
July 7, 2012 By
With all the hoopla surrounding social media, Facebook’s IPO, LinkedIn’s growth, and Pinterest’s phenomenal explosion as a social media force to be reckoned with, it’s easy to forget that the humble blog is still one of the best social media tools out there, particularly from an SEO perspective. It’s more than just the [very important!] [...]
5 Essentials of Grabby Email Newsletters
January 2, 2012 By
In writing your business’ email newsletters, seek to provide compelling, engaging content while keeping your verbiage concise. Your subscribers have opted into your newsletter because they’re interested in what you have to offer. That’s a tremendous plus. To keep your subscribers, though, you’ll need to hone the art of writing grabby email newsletters. That way, [...]
Email Marketing: When Spam Filters Cause Problems With Opt-In Subscribers
October 17, 2011 By
Nobody likes spam, and nobody wants it in their inbox. But what about when spam filters cause problems with opt-in subscribers? If you’re running an email marketing campaign, it’s a good idea to understand how spam filters work and how your business’ emails can wind up in your subscribers’ junk folders instead of their inboxes. [...]
Should You Outsource SEO For Your Business?
September 23, 2011 By
If your business has an online presence – and yes, it should – then search engine optimization (SEO) techniques are vital for bringing more traffic to your website. Writing online content is vastly different from writing offline content. Both kinds of content should be of high quality to keep readers engaged, but online content needs [...]
Leverage the Power of Online Press Releases
September 2, 2011 By
Whether your business is a startup or has several years of operation under its belt, you would do well to leverage the power of online press releases. Sometimes people overlook online press releases as a means of promotion, which is a shame because they’re a potent tool for growing a business, particularly in the digital [...]