At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
How to Create a Privacy Policy for your Website
July 19, 2012 By
If you do any kind of business online, you need a privacy policy. It doesn’t matter if you don’t sell anything but are primarily using your website to promote yourself as a thought leader in your field or to solicit speaking engagements. If you collect any information from your visitors — even if it’s just [...]
SEO for Blogging: What You Need to Know, Part 2
July 9, 2012 By
In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and [...]
SEO for Blogging: What You Need to Know, Part 1
July 7, 2012 By
With all the hoopla surrounding social media, Facebook’s IPO, LinkedIn’s growth, and Pinterest’s phenomenal explosion as a social media force to be reckoned with, it’s easy to forget that the humble blog is still one of the best social media tools out there, particularly from an SEO perspective. It’s more than just the [very important!] [...]
Effective SEO: Get a Chance at the Top (SERPs)
January 13, 2012 By
Studies have shown that when people who are looking for products and services plug search terms into Google, they’re most likely to click on links that appear on the first page of results. What does this mean for your small business? It means, in a nutshell, search engine optimization (SEO). People who hear about your [...]