Customers vs. Brands: Who Wins?

I completely missed this story since it happened in the middle of the big Christmas rush, but I wanted to comment on it anyway because it illustrates so painfully and so perfectly just how much has changed in the world of consumer advertising and branding, and how companies still have so much to learn about […]

Let’s Just Agree to Ditch the Word “Disrupt” Once and For All

You can’t attend a conference, read an article, participate in a forum discussion, or have a conversation with someone in the digital marketing/emerging media industry without using this word. “Disruptive” technologies. “Disruptive thinking.” “Digital disruption.” And lest we forget, there’s even a whole series of conferences boasting this word as its title. Forget about the […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

Best of the Social Web: Week of July 7, 2013

Some light reading for your weekend! I collect some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. Russia Reportedly Goes Retro to Keep Kremlin Secrets While this isn’t really a “social” article, it is an article about how communications […]

How to Get More Online Reviews For Your Local Business

A client of ours recently called to let us know that they’d just lost a potential customer. Apparently the woman had made a reservation at their facility but had backed out at the last minute after reading some of our client’s reviews online. Our client, a local business, was in a panic. Although we’d just […]

Why Your Small Business Should Be on Yelp

If you run a local business, chances are you’ve encountered Yelp. In fact, you may even hate Yelp. I get it. Yelp has become a powerful tool for disgruntled customers to vent their anger over poor service, shoddy products, or even just crappy locations, and then showcase that anger for all the world to see. […]

How to Handle Negative Comments on Social Media

It happens to the best of us, and the bigger the company or organization, the more likely and more frequently negative comments will show up on its social media feeds. Celebrities and other public figures find out very quickly that “haters” and criticism are part and parcel of fame and visibility, and companies are no […]

Build a Community, Not an Audience

At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the […]

How to Build Your Brand Online

To grow your business, you need to be where your customers and prospects are: on the internet. In the ever-shifting landscape of our digital age, however, it’s a challenge to keep on top of how best to build your brand online. The importance of an online presence can’t be understated, since people are increasingly going […]

How to Thoughtfully and Gracefully Handle Customer Complaints

Though you do your best in conducting the day-to-day operations of your business, sometimes, you’re going to make mistakes. When you do, it’s vital that you take responsibility for those mistakes and do everything in your power to resolve the problems. A strong online presence gives you great opportunities to thoughtfully and gracefully handle customer […]

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