At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
You are here: Home / Archives for customer service
Build a Community, Not an Audience
February 18, 2013 By Marjorie
Filed Under: Facebook, Networking, social media, social media marketing, Twitter Tagged With: corporate blogs, customer service, Facebook, internet marketing, online marketing, public relations, Small Business, social media, social media marketing, Twitter
How to Build Your Brand Online
January 20, 2012 By Thomma
To grow your business, you need to be where your customers and prospects are: on the internet. In the ever-shifting landscape of our digital age, however, it’s a challenge to keep on top of how best to build your brand online. The importance of an online presence can’t be understated, since people are increasingly going [...]
How to Thoughtfully and Gracefully Handle Customer Complaints
January 18, 2012 By Thomma
Though you do your best in conducting the day-to-day operations of your business, sometimes, you’re going to make mistakes. When you do, it’s vital that you take responsibility for those mistakes and do everything in your power to resolve the problems. A strong online presence gives you great opportunities to thoughtfully and gracefully handle customer [...]
Filed Under: customer service, PR, Small Business Tagged With: customer service, public relations, Small Business
Social Media Channels: Customer Expectations
January 11, 2012 By Thomma
According to two recent studies – one study conducted by CMO Council, and the other study conducted by TNS Global – social media marketers might be missing the mark regarding customer expectations of engaging online with brands. Marketers tend to view social media channels chiefly as platforms on which to win and retain customers through [...]
Long-Term Social Media Engagement: Keeping Your Audience Interested
November 7, 2011 By Thomma
When businesses leverage social media – whether blogs, networking sites, or social bookmarking – they’re opening windows of opportunity to connect with customers and prospects and network with other businesses. But the only realistic way these goals can be realized and turned into a meaningful return on investment (ROI) is to commit to long-term social [...]
Filed Under: Blogging, customer service, Facebook, General Marketing, Small Business, social media, social media marketing, Twitter, Websites Tagged With: blogging, blogs, business blogs, content creation, customer service, Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing, website design
Social Media Engagement: Liking and Following Only Go So Far
November 2, 2011 By Thomma
If your business is active on Facebook and Twitter, then you’ve doubtlessly felt the pressure to increase the number of “likes” for your Facebook page and the number of followers for your Twitter feed. Sure, those things are important in building an audience on those channels, but they don’t tell the whole story. Numbers, in [...]
Online Marketing: Put Your Customers First
October 26, 2011 By Thomma
Much has been written about the importance of building relationships with customers and prospects through online marketing. To build solid relationships, you must put your customers first. Think about what you would want to see from your business if you were a customer. Consider what you would be interested in learning. And perhaps most importantly, [...]
Filed Under: customer service, General Marketing, PR, Small Business, social media marketing Tagged With: customer service, internet marketing, marketing, online marketing, Small Business, social media marketing
Content Marketing Across Your Online Channels
October 24, 2011 By Thomma
For content marketing across your online channels, it’s imperative to have an overall strategy. First, you need to craft the online voice of your business, and that voice should be consistent and distinct. You should also consider your goals with regard to online marketing. What do you want people to take away from your content? [...]
Filed Under: Blogging, copywriting, customer service, Email Marketing, Facebook, General Marketing, Mobile marketing, Networking, PR, SEO, Small Business, social media, social media marketing, Twitter, Writing Tagged With: blogging, business blogs, content creation, copywriting, customer service, Email Marketing, Facebook, internet marketing, marketing, Networking, online marketing, public relations, SEO, Small Business, social media, social media marketing, Twitter
Internet Marketing: Let’s Explore the Basics
October 14, 2011 By Thomma
Are you new to internet marketing? Let’s explore the basics. First and foremost, internet marketing requires commitment. You can’t expect to make an immediate splash. Internet marketing, however you go about it, takes time and effort. Define your goals for your online marketing campaign and make it a priority to work steadily towards them. More [...]
Filed Under: Blogging, customer service, Facebook, General Marketing, LinkedIn, Networking, PR, Small Business, social media, social media marketing, Twitter Tagged With: blogging, business blogs, customer service, Facebook, internet marketing, LinkedIn, marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
The Importance of Business Netiquette — and Etiquette
October 3, 2011 By Thomma
Chances are you’ve heard a lot about online netiquette, that is, guidelines for courtesy during online interactions. Netiquette applies to businesses, too. The importance of business netiquette must be kept uppermost in mind as you conduct the online operations of your company. Maintaining kindness and courtesy across all your channels is a significant factor not [...]
Filed Under: customer service, General Marketing, PR, Small Business, Time Management Tagged With: customer service, internet marketing, marketing, online marketing, public relations, social media, time management