If you do any kind of business online, you need a privacy policy. It doesn’t matter if you don’t sell anything but are primarily using your website to promote yourself as a thought leader in your field or to solicit speaking engagements. If you collect any information from your visitors — even if it’s just [...]
5 Essentials of Grabby Email Newsletters
January 2, 2012 By
In writing your business’ email newsletters, seek to provide compelling, engaging content while keeping your verbiage concise. Your subscribers have opted into your newsletter because they’re interested in what you have to offer. That’s a tremendous plus. To keep your subscribers, though, you’ll need to hone the art of writing grabby email newsletters. That way, [...]
Designing Grabby Mobile Emails
December 21, 2011 By
More and more people are using smartphones and mobile devices to connect to the web while on the go. While mobile, they spend a significant amount of time reading email. As the number of people active on the mobile web grows, so does the importance of integrating mobile email into your overall email marketing efforts. [...]
Email Marketing: When Spam Filters Cause Problems With Opt-In Subscribers
October 17, 2011 By
Nobody likes spam, and nobody wants it in their inbox. But what about when spam filters cause problems with opt-in subscribers? If you’re running an email marketing campaign, it’s a good idea to understand how spam filters work and how your business’ emails can wind up in your subscribers’ junk folders instead of their inboxes. [...]
Your Mobile Marketing Campaign: Get People’s Attention
September 26, 2011 By
More and more people are using tablet computers and smartphones and accessing the internet while on the go, whether checking websites and email, texting one another, or using location-based apps. What does that mean for your business? You might well want to learn as much as you can about mobile marketing techniques. In the months [...]