At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
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Build a Community, Not an Audience
February 18, 2013 By Marjorie
Filed Under: Facebook, Networking, social media, social media marketing, Twitter Tagged With: corporate blogs, customer service, Facebook, internet marketing, online marketing, public relations, Small Business, social media, social media marketing, Twitter
Is It Worth Investing in Facebook Ads?
January 30, 2013 By Marjorie
There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ [...]
Filed Under: Facebook, nonprofits, Paid Advertising, SEM, Small Business, social media, social media marketing Tagged With: content creation, Facebook, internet marketing, marketing, nonprofits, online marketing, paid advertising, SEM, Small Business, social media, social media marketing
WordPress Wednesday: Shareaholic
July 18, 2012 By Marjorie
If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a [...]
Filed Under: Blogging, Facebook, SEO, Social Bookmarking, social media, social media marketing, Twitter, Websites Tagged With: blogging, blogs, business blogs, content creation, corporate blogs, Facebook, Google +, internet marketing, online marketing, SEO, social media, social media marketing, Twitter, website design
Social Media Management Tools Review: HootSuite
July 11, 2012 By Marjorie
Just a few years ago, you had a handful of choices when it came to really good, reliable, and stable social media management tools. The two best and most well-known were HootSuite and TweetDeck. I originally began using TweetDeck, enamored that I was in particular with the ability to view New Followers on the same [...]
Filed Under: Facebook, social media, social media marketing, Time Management, Twitter, Uncategorized Tagged With: cool stuff, Facebook, internet marketing, online marketing, Small Business, social media, social media marketing, time management, Twitter
New Facebook Timeline: Impressions So Far
January 9, 2012 By Thomma
Facebook is rolling out Timeline, its new look. Quite a few people who have Facebook profiles have made the switch. People who run small businesses are wondering when – or if – Facebook will make Timeline available for business Pages. Nobody knows yet, but the new look is making quite a splash. Impressions so far [...]
Filed Under: Facebook, General Marketing, Small Business, social media, social media marketing Tagged With: Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing
Facebook Psychology: The Dynamics of Liking and Commenting
January 4, 2012 By Thomma
If your business has a Facebook Page – or if you’re thinking of creating one – no doubt you’ve given some thought to Facebook psychology, that is, what makes people want to engage with your Page. The dynamics of liking and commenting on Facebook are created to a large degree by how you administer your [...]
Filed Under: Facebook, General Marketing, Small Business, social media, social media marketing Tagged With: Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing
Social Media Trends: 2011 in Review
December 30, 2011 By Thomma
Now that 2011 is nearly gone, it’s time to take stock of the year’s significant developments in how people use social sharing technology. On the whole, social media trends for 2011 indicate how institutions and individuals are enhancing their connectivity with one another. In addition, 2011 has demonstrated how everyone with an online presence – [...]
Filed Under: Blogging, Facebook, General Marketing, Google +, Mobile marketing, Small Business, social media, social media marketing, Twitter Tagged With: blogging, content creation, Facebook, Google +, internet marketing, marketing, online marketing, Small Business, social media, social media marketing, Twitter
Maximize Your Social Media Presence and Your Time
December 2, 2011 By Thomma
Social media gives small businesses unprecedented opportunities to build dialogues with people and engage with customers and prospects wherever they might be. Sure enough, growing numbers of small businesses are leveraging social media to grow their companies via blogging, social networking sites, or a combination of the above. If you don’t plan wisely, however, social [...]
Filed Under: Blogging, Facebook, General Marketing, Google +, Small Business, social media, social media marketing, Time Management, Twitter Tagged With: blogging, blogs, business blogs, content creation, Facebook, internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, time management, Twitter
Long-Term Social Media Engagement: Keeping Your Audience Interested
November 7, 2011 By Thomma
When businesses leverage social media – whether blogs, networking sites, or social bookmarking – they’re opening windows of opportunity to connect with customers and prospects and network with other businesses. But the only realistic way these goals can be realized and turned into a meaningful return on investment (ROI) is to commit to long-term social [...]
Filed Under: Blogging, customer service, Facebook, General Marketing, Small Business, social media, social media marketing, Twitter, Websites Tagged With: blogging, blogs, business blogs, content creation, customer service, Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing, website design
Social Media Malware: Protect Yourself
November 4, 2011 By Thomma
With any venture comes risks, and social media marketing is no exception. Social media offers tremendous opportunities to grow your business’ online presence, reach out to customers, and make your business more accessible to them. Unfortunately, online activity can, if you’re not careful, increase your business’ vulnerability to hackers, malware, and phishing sites. The more [...]
Filed Under: Facebook, General Marketing, LinkedIn, Security, Small Business, social media, social media marketing, Twitter Tagged With: Facebook, internet marketing, marketing, online marketing, Security, Small Business, social media, social media marketing, Twitter