Facebook Organic Reach Declining: Pay to Play in the Works?

One of the great things about Facebook for small businesses has been the level playing field it offers for engaging an audience of fans, customers, and prospects. That’s changing, though. Over the past year or so, brands have noticed their Facebook organic reach becoming less. Smaller and smaller percentages of fans who “Like” Pages actually […]

Facebook: Hashtag or no hashtag?

A few weeks ago, EdgeRank Checker published a blog post trumpeting the absolute uselessness of hashtags on Facebook. In fact, the site found the exact opposite, i.e., that Facebook posts with hashtags actually did worse than those without in terms of virality. In fact, no matter how many ways that the site sliced and diced […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

With New Guidelines, Facebook Finally Appreciates Small Businesses

Small businesses, for good or ill, have had a love-hate relationship with Facebook. With the growing emphasis that the social network has placed on its ad platform, including the “Sponsored Posts” feature, small business owners have rightfully been pretty ticked off that all the efforts they’d invested in growing their Facebook communities over the years […]

Facebook Enters the Television Age With Video Ads in Timeline

Can’t get enough of TV commercials? Hate watching TV but love Facebook? Then does Facebook have an upcoming feature just for you! As reported by Bloomberg yesterday, the social networking giant will soon introduce TV-style video ads on a user’s timeline, much the same way that sponsored posts and pages are now showing up there […]

Best of the Social Web: Week of July 7, 2013

Some light reading for your weekend! I collect some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. Russia Reportedly Goes Retro to Keep Kremlin Secrets While this isn’t really a “social” article, it is an article about how communications […]

5 Social Media Tools for Small Business

Yes, even agencies like ours that specialize in social media marketing for small businesses would have a heck of a time managing all our different accounts if we didn’t have a plethora of tools to help us become more efficient and productive. Agencies, however, aren’t the only ones that have access to many of these […]

How to Get More Likes For Your Content

You’ve been so diligent. You promote your latest blog post on Facebook. You share it with all of your friends. You even add those snazzy “social share” links on each post to nudge-nudge-hint-hint your readers to promote it to their own networks. And yet you still can’t get anyone to “like” your content. What gives? […]

How to Handle Negative Comments on Social Media

It happens to the best of us, and the bigger the company or organization, the more likely and more frequently negative comments will show up on its social media feeds. Celebrities and other public figures find out very quickly that “haters” and criticism are part and parcel of fame and visibility, and companies are no […]

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