Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

How to Get More Online Reviews For Your Local Business

A client of ours recently called to let us know that they’d just lost a potential customer. Apparently the woman had made a reservation at their facility but had backed out at the last minute after reading some of our client’s reviews online. Our client, a local business, was in a panic. Although we’d just […]

What You Need to Know About Google Authorship

If you’ve been hearing about Google authorship and been wondering if you need to know what it is, well, short answer is Yes. Essentially Google authorship is the search engine’s attempt to verify the original publisher and writer of any content on the web and thus centralize all of that writer’s content into one online […]

How to Get More Likes For Your Content

You’ve been so diligent. You promote your latest blog post on Facebook. You share it with all of your friends. You even add those snazzy “social share” links on each post to nudge-nudge-hint-hint your readers to promote it to their own networks. And yet you still can’t get anyone to “like” your content. What gives? […]

WordPress Wednesday: Shareaholic

If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a […]

Social Media Trends: 2011 in Review

Now that 2011 is nearly gone, it’s time to take stock of the year’s significant developments in how people use social sharing technology. On the whole, social media trends for 2011 indicate how institutions and individuals are enhancing their connectivity with one another. In addition, 2011 has demonstrated how everyone with an online presence – […]

Google+ for Small Businesses: Pages Are Now Available

In June, Google+ was launched, offering a new platform for social networking. It was anybody’s guess when Google would open the doors of its new social media channel to small businesses and nonprofits, but as of this month, November, Google+ pages are now available. Does Google+ for small businesses look promising? At the outset, our […]

New Social Media Kid On the Block: Google +

Well, it’s happened. Did anyone really think it wouldn’t? To compete with hot social networking sites Facebook and Twitter, Google has launched its own social platform. Currently in Beta, Google’s social networking site is packed with features, and only ten days after its debut, it already boasted ten million users. Meet the new social media […]

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