Customers vs. Brands: Who Wins?

I completely missed this story since it happened in the middle of the big Christmas rush, but I wanted to comment on it anyway because it illustrates so painfully and so perfectly just how much has changed in the world of consumer advertising and branding, and how companies still have so much to learn about […]

Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

Facebook Organic Reach Declining: Pay to Play in the Works?

One of the great things about Facebook for small businesses has been the level playing field it offers for engaging an audience of fans, customers, and prospects. That’s changing, though. Over the past year or so, brands have noticed their Facebook organic reach becoming less. Smaller and smaller percentages of fans who “Like” Pages actually […]

Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

Microcontent as Part of Your Digital Marketing Strategy

 Top-quality content is essential in building an audience for your business and encouraging people’s enthusiasm and loyalty. Remember, though, that content isn’t a one-size-fits-all proposition. Content comes in all shapes and sizes. While long-form content, such as in-depth blog posts and white papers, is crucial in demonstrating your expertise in your field, microcontent can be […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

Facebook: Hashtag or no hashtag?

A few weeks ago, EdgeRank Checker published a blog post trumpeting the absolute uselessness of hashtags on Facebook. In fact, the site found the exact opposite, i.e., that Facebook posts with hashtags actually did worse than those without in terms of virality. In fact, no matter how many ways that the site sliced and diced […]

Join Us at Our Upcoming Webinar on LinkedIn, October 11, 2013

LinkedIn is suddenly sexy again. Who knew he had it in him? (And yes, I just referred to LinkedIn using the masculine pronoun, but for some reason I think of LinkedIn as being male. No idea why.) Although most of our client work on social media is done on Facebook, Twitter, Google+, and even YouTube, […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

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