There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ [...]
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Is It Worth Investing in Facebook Ads?
January 30, 2013 By Marjorie
Filed Under: Facebook, nonprofits, Paid Advertising, SEM, Small Business, social media, social media marketing Tagged With: content creation, Facebook, internet marketing, marketing, nonprofits, online marketing, paid advertising, SEM, Small Business, social media, social media marketing
What the 2012 Presidential Election Can Teach Us About Marketing and Branding
November 8, 2012 By Marjorie
Now that the 2012 elections are thankfully behind us, we wanted to take just one quick look back and explore just what the months-long campaigns of both parties have to teach us about marketing and branding. Regardless of the size of your business or the industry that you’re in, anyone can take a page from [...]
Filed Under: Branding, General Marketing Tagged With: marketing, media, Small Business
How to Build Your Brand Online
January 20, 2012 By Thomma
To grow your business, you need to be where your customers and prospects are: on the internet. In the ever-shifting landscape of our digital age, however, it’s a challenge to keep on top of how best to build your brand online. The importance of an online presence can’t be understated, since people are increasingly going [...]
Social Media Channels: Customer Expectations
January 11, 2012 By Thomma
According to two recent studies – one study conducted by CMO Council, and the other study conducted by TNS Global – social media marketers might be missing the mark regarding customer expectations of engaging online with brands. Marketers tend to view social media channels chiefly as platforms on which to win and retain customers through [...]
New Facebook Timeline: Impressions So Far
January 9, 2012 By Thomma
Facebook is rolling out Timeline, its new look. Quite a few people who have Facebook profiles have made the switch. People who run small businesses are wondering when – or if – Facebook will make Timeline available for business Pages. Nobody knows yet, but the new look is making quite a splash. Impressions so far [...]
Filed Under: Facebook, General Marketing, Small Business, social media, social media marketing Tagged With: Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing
The New Twitter: Changes Are Afoot
January 6, 2012 By Thomma
Twitter, the popular social networking platform and microblogging service, has recently undergone improvements to its organization and functionality. Enhanced features make the new Twitter more powerful and flexible, both on and off its home site, and more changes are afoot. These changes represent the most thorough upgrade Twitter has received to date. Activity Feature The [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing, Twitter Tagged With: internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
Facebook Psychology: The Dynamics of Liking and Commenting
January 4, 2012 By Thomma
If your business has a Facebook Page – or if you’re thinking of creating one – no doubt you’ve given some thought to Facebook psychology, that is, what makes people want to engage with your Page. The dynamics of liking and commenting on Facebook are created to a large degree by how you administer your [...]
Filed Under: Facebook, General Marketing, Small Business, social media, social media marketing Tagged With: Facebook, internet marketing, marketing, online marketing, Small Business, social media, social media marketing
5 Essentials of Grabby Email Newsletters
January 2, 2012 By Thomma
In writing your business’ email newsletters, seek to provide compelling, engaging content while keeping your verbiage concise. Your subscribers have opted into your newsletter because they’re interested in what you have to offer. That’s a tremendous plus. To keep your subscribers, though, you’ll need to hone the art of writing grabby email newsletters. That way, [...]
Filed Under: copywriting, Email Marketing, General Marketing, Small Business, Writing Tagged With: content creation, copywriting, Email Marketing, internet marketing, marketing, online marketing, Small Business
Social Media Trends: 2011 in Review
December 30, 2011 By Thomma
Now that 2011 is nearly gone, it’s time to take stock of the year’s significant developments in how people use social sharing technology. On the whole, social media trends for 2011 indicate how institutions and individuals are enhancing their connectivity with one another. In addition, 2011 has demonstrated how everyone with an online presence – [...]
Filed Under: Blogging, Facebook, General Marketing, Google +, Mobile marketing, Small Business, social media, social media marketing, Twitter Tagged With: blogging, content creation, Facebook, Google +, internet marketing, marketing, online marketing, Small Business, social media, social media marketing, Twitter
Content Creation: The Personality Factor
December 26, 2011 By Thomma
No matter what online channels you’re using, content creation is key to building your business’ internet presence. So many businesses sound alike on the internet, and there’s so much content – good, bad, and in-between – that it often takes a great deal to get people to regularly invest their time in content from any [...]
Filed Under: Blogging, copywriting, General Marketing, Small Business, social media, social media marketing, Writing Tagged With: blogging, content creation, copywriting, internet marketing, marketing, online marketing, Small Business, social media, social media marketing, writing