Facebook Organic Reach Declining: Pay to Play in the Works?

One of the great things about Facebook for small businesses has been the level playing field it offers for engaging an audience of fans, customers, and prospects. That’s changing, though. Over the past year or so, brands have noticed their Facebook organic reach becoming less. Smaller and smaller percentages of fans who “Like” Pages actually […]

Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

With New Guidelines, Facebook Finally Appreciates Small Businesses

Small businesses, for good or ill, have had a love-hate relationship with Facebook. With the growing emphasis that the social network has placed on its ad platform, including the “Sponsored Posts” feature, small business owners have rightfully been pretty ticked off that all the efforts they’d invested in growing their Facebook communities over the years […]

Facebook Enters the Television Age With Video Ads in Timeline

Can’t get enough of TV commercials? Hate watching TV but love Facebook? Then does Facebook have an upcoming feature just for you! As reported by Bloomberg yesterday, the social networking giant will soon introduce TV-style video ads on a user’s timeline, much the same way that sponsored posts and pages are now showing up there […]

How to Fail Spectacularly and Ruin Your Reputation on Social Media

Oh, this story practically writes itself. If my laptop were a prop straight out of Fringe, it would just take off and craft this post itself, it’s so painfully real and cringe-worthy. Dallasites will be very familiar with the details: the world-renowned Nasher Sculpture Center, which has been a popular fixture and tourist draw for […]

Social Media Isn’t a Young Man’s Game Anymore

For some reason, a lot of people still think that social media is still all about teenagers posting “selfies” and organizing parties with their friends online. This, despite the fact that baby boomers and seniors increasingly make up a large chunk of online users. In fact, according to a recent Google study, “97% of boomers […]

3 Tips on How to Hire a Social Media Manager

If you’re ready to hire a social media manager, congratulations! You might think that I’d discourage our clients from hiring their own in-house talent, but oh, you’d be so wrong. I’ve always advocated for companies to produce their own homegrown content. After all, who better than someone on the inside to build and manage your […]

Get Adobe Flash player