If you run a small business, it’s probably become more and more obvious to you that one of the fastest-growing demographics is the mobile market. More and more people are connected on the go through smartphones and tablet computers, so a significant number of your customers and prospects are on the move. To be able [...]
Designing Grabby Mobile Emails
December 21, 2011 By
More and more people are using smartphones and mobile devices to connect to the web while on the go. While mobile, they spend a significant amount of time reading email. As the number of people active on the mobile web grows, so does the importance of integrating mobile email into your overall email marketing efforts. [...]
Text Message Marketing as Part of Your Mobile Strategy
October 21, 2011 By
Given that Short Message Service (SMS) – otherwise known as text messaging – is in widespread use as a means of communication among people on the go, many businesses have launched SMS marketing campaigns. When it’s well-leveraged, text message marketing as a part of your mobile strategy can be quite effective in reaching customers and [...]
Your Mobile Marketing Campaign: Get People’s Attention
September 26, 2011 By
More and more people are using tablet computers and smartphones and accessing the internet while on the go, whether checking websites and email, texting one another, or using location-based apps. What does that mean for your business? You might well want to learn as much as you can about mobile marketing techniques. In the months [...]