Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

Networking and Social Media for Small Business

I love networking. That’s right, I’ll admit it — going to Chamber events at 7:30 in the morning, gladhanding with fellow business colleagues, and even listening to pitches and presentations by other business owners to the group, all of these actually appeal to the social side of me. I’m quite the introvert, but as a […]

Welcome to ExperiPro Summit visitors!

I just wanted to extend a hearty-hi-ho to the good folks who attended the ExperiPro Business Growth Summit this evening. I was the first speaker and did a presentation on social media and how it can be used to drive sales. (Yes, it can be done! I promise!) It was such an exciting, dynamic crowd, […]

The New Twitter: Changes Are Afoot

Twitter, the popular social networking platform and microblogging service, has recently undergone improvements to its organization and functionality. Enhanced features make the new Twitter more powerful and flexible, both on and off its home site, and more changes are afoot. These changes represent the most thorough upgrade Twitter has received to date. Activity Feature The […]

Twitter Chats for Fun and Profit

Sure, you’ve heard about how great Twitter can be for conversations, but have you ever thought about Twitter chats for fun and profit? Chats are a great way to leverage Twitter to build a community around your business and your brand. Twitter chats take place in real time, and they capitalize on the ease with […]

YouTube: Number One Channel for Teen Social Media

Does your business offer products and services that are geared toward teenagers, and young adults? If so, it would behoove you to know that YouTube is the number one channel for teen social media. A poll by Harris Interactive has shown that for people who are 13-24 years old, YouTube has pulled ahead of Facebook […]

New to Twitter? Learn the Basics

People who are new to Twitter are often overwhelmed and don’t know what to do with the platform. The 140 character limit seems constricting, and when you look at people’s or other business’ Twitterstreams, you only scratch your head harder. What’s with all the symbols like @ and # in these short messages? And what’s […]

Worldwide Conversations: Global Social Media

One of the benefits of leveraging social media for businesses and nonprofits is its public relations potential. Thanks to social tools, organizations can connect with customers, supporters, and the public, and they can work, via a consistent and reliable online voice and presence, to earn people’s trust. But what about social media itself? How is […]

Maximize Your Social Media Presence and Your Time

Social media gives small businesses unprecedented opportunities to build dialogues with people and engage with customers and prospects wherever they might be. Sure enough, growing numbers of small businesses are leveraging social media to grow their companies via blogging, social networking sites, or a combination of the above. If you don’t plan wisely, however, social […]

Social Media Influence: Is Klout Important?

Sure, you’ve heard of clout, and leveraging social media is a great way to grow your online clout. But have you heard of Klout? It’s currently the most widely-used tool to measure social media influence. Klout accomplishes this by analyzing your engagement across popular social media platforms (Twitter, Facebook, LinkedIn, Google+, and Foursquare) and assigning […]

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