I just wanted to extend a hearty-hi-ho to the good folks who attended the ExperiPro Business Growth Summit this evening. I was the first speaker and did a presentation on social media and how it can be used to drive sales. (Yes, it can be done! I promise!) It was such an exciting, dynamic crowd, [...]
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Welcome to ExperiPro Summit visitors!
June 22, 2012 By Marjorie
Filed Under: Events, News, social media Tagged With: dallas business, dallas companies, events, internet marketing, Networking, online marketing, social media, social media marketing
The New Twitter: Changes Are Afoot
January 6, 2012 By Thomma
Twitter, the popular social networking platform and microblogging service, has recently undergone improvements to its organization and functionality. Enhanced features make the new Twitter more powerful and flexible, both on and off its home site, and more changes are afoot. These changes represent the most thorough upgrade Twitter has received to date. Activity Feature The [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing, Twitter Tagged With: internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
Twitter Chats for Fun and Profit
December 16, 2011 By Thomma
Sure, you’ve heard about how great Twitter can be for conversations, but have you ever thought about Twitter chats for fun and profit? Chats are a great way to leverage Twitter to build a community around your business and your brand. Twitter chats take place in real time, and they capitalize on the ease with [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing, Twitter Tagged With: internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
YouTube: Number One Channel for Teen Social Media
December 14, 2011 By Thomma
Does your business offer products and services that are geared toward teenagers, and young adults? If so, it would behoove you to know that YouTube is the number one channel for teen social media. A poll by Harris Interactive has shown that for people who are 13-24 years old, YouTube has pulled ahead of Facebook [...]
New to Twitter? Learn the Basics
December 12, 2011 By Thomma
People who are new to Twitter are often overwhelmed and don’t know what to do with the platform. The 140 character limit seems constricting, and when you look at people’s or other business’ Twitterstreams, you only scratch your head harder. What’s with all the symbols like @ and # in these short messages? And what’s [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing, Twitter Tagged With: internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
Worldwide Conversations: Global Social Media
December 7, 2011 By Thomma
One of the benefits of leveraging social media for businesses and nonprofits is its public relations potential. Thanks to social tools, organizations can connect with customers, supporters, and the public, and they can work, via a consistent and reliable online voice and presence, to earn people’s trust. But what about social media itself? How is [...]
Filed Under: General Marketing, PR, Small Business, social media, social media marketing Tagged With: content creation, internet marketing, marketing, Networking, online marketing, public relations, Small Business, social media, social media marketing
Maximize Your Social Media Presence and Your Time
December 2, 2011 By Thomma
Social media gives small businesses unprecedented opportunities to build dialogues with people and engage with customers and prospects wherever they might be. Sure enough, growing numbers of small businesses are leveraging social media to grow their companies via blogging, social networking sites, or a combination of the above. If you don’t plan wisely, however, social [...]
Filed Under: Blogging, Facebook, General Marketing, Google +, Small Business, social media, social media marketing, Time Management, Twitter Tagged With: blogging, blogs, business blogs, content creation, Facebook, internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing, time management, Twitter
Social Media Influence: Is Klout Important?
November 30, 2011 By Thomma
Sure, you’ve heard of clout, and leveraging social media is a great way to grow your online clout. But have you heard of Klout? It’s currently the most widely-used tool to measure social media influence. Klout accomplishes this by analyzing your engagement across popular social media platforms (Twitter, Facebook, LinkedIn, Google+, and Foursquare) and assigning [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing Tagged With: internet marketing, marketing, Networking, online marketing, Small Business, social media, social media marketing
5 Ways to Engage People on Twitter
November 18, 2011 By Thomma
You’ve probably heard and read it many times: the best way to leverage Twitter to grow your business is to build connections and relationships with people. So how do you go about building those connections? It can’t be done in a day; these dialogues must take place with consistency for relationships to form and grow. [...]
Filed Under: General Marketing, Networking, Small Business, social media, social media marketing, Twitter Tagged With: internet marketing, Networking, online marketing, Small Business, social media, social media marketing, Twitter
New Social Networking Sites: Getting In on the Ground Floor
November 14, 2011 By Thomma
One of the most pressing considerations in developing a social media strategy is which tools you should leverage. It’s great to be adventurous, to want to try new things, but you don’t want to spread yourself too thin. And if you’re already using, say, three to four online channels to grow your business and you’re [...]