Is It Worth Investing in Facebook Ads?

There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ […]

Nonprofits: Social Media Fundraising

In the digital age, nonprofits have all kinds of opportunities to get the word out about their causes, gain supporters and advocates, and raise much-needed funds. Through wise use of social media, nonprofits can build an audience that is potentially worldwide, unlimited by geographic considerations. By leveraging social media fundraising, nonprofits can receive the resources […]

Happy Holidays from Blue Volcano Media!

All of us at Blue Volcano Media would like to wish you, our readers, clients, and friends, the happiest of holidays! We hope you’ll treasure the joys of the season with your cherished loved ones while remembering what’s nearest and dearest to the human heart: love, friendship, caring, and compassion. Here’s to 2011, soon gone […]

Creating an Effective Nonprofit Website

In the digital age, a well-designed website is a must for both nonprofits and businesses. Like websites for businesses, websites for nonprofits should use design elements to best advantage and be simple for people to navigate. There are, however, additional considerations that must go into creating an effective nonprofit website, and these have to do […]

Social Media for Nonprofits: Get the Word Out

Social media for nonprofits is a great way to get the word out about a cause. People like to rally around causes, and what better way to rally supporters and potential supporters than getting to know them and building dialogues with them? Online channels provide a marvelous opportunity to garner support for causes. In the […]

African-Americans and Hispanics Are More Likely to Use Social Media to Engage With Causes

According to a study conducted by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations, African-Americans and Hispanics are more likely to use social media to engage with causes. The study pointed out that Americans of all ethnicities utilize conventional media and word of mouth to learn about causes and share information. African-Americans […]

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