The Importance of Multimedia to Social Media

Never underestimate the importance of multimedia to social media. Sure, text is and will remain a vital component of blogs and communication on social networking sites like Twitter, Facebook and LinkedIn. The multimedia aspect, however, makes engagement potential skyrocket. Audiovisual aspects of social media interactions are often the very components that go viral and are […]

Live Events as Part of Your Social Media Marketing Strategy

As vital as online relationships can be, they reach greater depths when nurtured offline. When you combine face-to-face (F2F) events with social networking tools, you can bring together the best of both worlds – online and offline – to help grow your business, enhance your connections and have a great time, to boot. Conferences and […]

Social Media for Self-Employed Artists

Some self-employed people are creative artists, whether authors, musicians, visual artists or photographers. The internet gives creative people a platform like never before to build a worldwide audience for their work. A challenge is posed, however, by the countless other forms of entertainment that are out there, competing for people’s attention. To help build audiences, […]

Time Management for Entrepreneurs Part II: How Many Social Media Tools?

When you operate a small business, you have limited time and resources. You want to launch a social media campaign to give your business an online boost, but you’re not sure how to go about it. If you’re new to social media tools, it can seem overwhelming. There’s blogging, Twitter, Facebook, LinkedIn, podcasting and YouTube, […]

Why Podcasting is a Great Strategy for SEO and Social Media

As someone who’s been creating content online for the past 6 years, I’ve been using one medium that’s been tried and tested:  blogs. It’s relatively easy to update, and it can actually hold the sort of content — e.g. articles, photos, etc. — that most Internet users are used to find online anyway. The introduction […]

Get Adobe Flash player