At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
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Build a Community, Not an Audience
February 18, 2013 By Marjorie
Filed Under: Facebook, Networking, social media, social media marketing, Twitter Tagged With: corporate blogs, customer service, Facebook, internet marketing, online marketing, public relations, Small Business, social media, social media marketing, Twitter
How to Thoughtfully and Gracefully Handle Customer Complaints
January 18, 2012 By Thomma
Though you do your best in conducting the day-to-day operations of your business, sometimes, you’re going to make mistakes. When you do, it’s vital that you take responsibility for those mistakes and do everything in your power to resolve the problems. A strong online presence gives you great opportunities to thoughtfully and gracefully handle customer [...]
Filed Under: customer service, PR, Small Business Tagged With: customer service, public relations, Small Business
Social Media Channels: Customer Expectations
January 11, 2012 By Thomma
According to two recent studies – one study conducted by CMO Council, and the other study conducted by TNS Global – social media marketers might be missing the mark regarding customer expectations of engaging online with brands. Marketers tend to view social media channels chiefly as platforms on which to win and retain customers through [...]
Worldwide Conversations: Global Social Media
December 7, 2011 By Thomma
One of the benefits of leveraging social media for businesses and nonprofits is its public relations potential. Thanks to social tools, organizations can connect with customers, supporters, and the public, and they can work, via a consistent and reliable online voice and presence, to earn people’s trust. But what about social media itself? How is [...]
Filed Under: General Marketing, PR, Small Business, social media, social media marketing Tagged With: content creation, internet marketing, marketing, Networking, online marketing, public relations, Small Business, social media, social media marketing
Corporate Responsibility and Public Relations
November 9, 2011 By Thomma
According to the Cone/Echo Global Corporate Responsibility Opportunity Study, customers are demanding increased levels of social and corporate responsibility from the companies they patronize. Not only are they making their wishes known by means of the money they choose to spend, but they’re also vocal about their feelings online. What does this mean for your [...]
Filed Under: General Marketing, PR, Small Business, social media, social media marketing Tagged With: internet marketing, marketing, online marketing, public relations, Small Business, social media, social media marketing
Content Marketing Across Your Online Channels
October 24, 2011 By Thomma
For content marketing across your online channels, it’s imperative to have an overall strategy. First, you need to craft the online voice of your business, and that voice should be consistent and distinct. You should also consider your goals with regard to online marketing. What do you want people to take away from your content? [...]
Filed Under: Blogging, copywriting, customer service, Email Marketing, Facebook, General Marketing, Mobile marketing, Networking, PR, SEO, Small Business, social media, social media marketing, Twitter, Writing Tagged With: blogging, business blogs, content creation, copywriting, customer service, Email Marketing, Facebook, internet marketing, marketing, Networking, online marketing, public relations, SEO, Small Business, social media, social media marketing, Twitter
The Importance of Business Netiquette — and Etiquette
October 3, 2011 By Thomma
Chances are you’ve heard a lot about online netiquette, that is, guidelines for courtesy during online interactions. Netiquette applies to businesses, too. The importance of business netiquette must be kept uppermost in mind as you conduct the online operations of your company. Maintaining kindness and courtesy across all your channels is a significant factor not [...]
Filed Under: customer service, General Marketing, PR, Small Business, Time Management Tagged With: customer service, internet marketing, marketing, online marketing, public relations, social media, time management
Effects of Social Media on How People Do Business
September 21, 2011 By Thomma
The effects of social media on how people do business has been profound. Social media comprises much of what can be thought of as the digital age’s answer to “word of mouth advertising,” which is crucial to business success. When businesses utilize social tools to extend their outreach, they leverage the power of the internet [...]
Social Media Fatigue: What Can You Do?
September 7, 2011 By Thomma
With so many online channels like Facebook, Twitter, and now Google+, some people are experiencing what’s become known as social media fatigue. What used to be exciting and attention-grabbing becomes same-old, same-old. The good news for businesses who leverage social media marketing is that social media isn’t going away. People still use social media for [...]
Filed Under: Facebook, General Marketing, Google +, PR, Small Business, social media, social media marketing, Twitter Tagged With: content creation, Facebook, internet marketing, marketing, online marketing, public relations, Small Business, social media, social media marketing, Twitter
Online Behavior: Going Viral
September 5, 2011 By Thomma
Many considerations go into a social media marketing campaign: strategy, quality content, consistency, to name just a few. There is one factor, however, that you need to keep uppermost in mind at all times while engaging on social media: how online behavior, whether good or bad, can go viral. Good behavior – helpfulness, kindness and [...]
Filed Under: Blogging, customer service, General Marketing, PR, Small Business, social media, social media marketing, Video Marketing Tagged With: blogging, blogs, business blogs, customer service, internet marketing, marketing, online marketing, public relations, Small Business, social media, social media marketing, Video Marketing