Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

Why You Need to Be Careful Using Multiple Domains On Your Website

Something we come across more and more frequently here at Blue Volcano Media is the website with the many, many domains pointing to it. We recently had one prospective SEO client who has several different domains that redirect to his site, and he had asked us if we thought it was a good idea. Well, […]

Best of the Social Web: Week of July 7, 2013

Some light reading for your weekend! I collect some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. Russia Reportedly Goes Retro to Keep Kremlin Secrets While this isn’t really a “social” article, it is an article about how communications […]

Five Ways to Increase Website Traffic

This is probably the #1 question we get asked all the time, and with good reason. After all, if you’re not getting website traffic, your digital marketing campaign likely needs a little help. Website traffic represents sales opportunities and potential clients, so you want to make sure that your website is ready and able to […]

How to Find Free Images for Blogs

If you’ve been business blogging for just a few days, you know that images make a big difference, not only in your traffic but also in your overall bounce rate (i.e., the percentage of folks who leave your website after viewing just one page). People linger on images longer and absorb information better. It’s not […]

How to Get More Online Reviews For Your Local Business

A client of ours recently called to let us know that they’d just lost a potential customer. Apparently the woman had made a reservation at their facility but had backed out at the last minute after reading some of our client’s reviews online. Our client, a local business, was in a panic. Although we’d just […]

Why You Don’t [Always!] Need to Be #1 on Google

If you’ve been running a business for more than a week, you’ve probably already received an email or fax or even a postcard from an SEO company offering to get your website ranked #1 on Google and other search engines for the low, low price of [insert absurdly low price here]. Heck, we’re an SEO […]

What You Need to Know About Google Authorship

If you’ve been hearing about Google authorship and been wondering if you need to know what it is, well, short answer is Yes. Essentially Google authorship is the search engine’s attempt to verify the original publisher and writer of any content on the web and thus centralize all of that writer’s content into one online […]

Why Your Small Business Should Be on Yelp

If you run a local business, chances are you’ve encountered Yelp. In fact, you may even hate Yelp. I get it. Yelp has become a powerful tool for disgruntled customers to vent their anger over poor service, shoddy products, or even just crappy locations, and then showcase that anger for all the world to see. […]

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