Google Plus for Businesses: A Promising Platform

On the ever-changing landscape of social media, it’s a good idea for small businesses to take stock of which of the relatively newer platforms offer good growth opportunities for their online presence. Google Plus, Google’s social layer, is such a platform. The advantages of Google Plus for businesses are clear, given that it’s extremely well […]

Facebook Organic Reach Declining: Pay to Play in the Works?

One of the great things about Facebook for small businesses has been the level playing field it offers for engaging an audience of fans, customers, and prospects. That’s changing, though. Over the past year or so, brands have noticed their Facebook organic reach becoming less. Smaller and smaller percentages of fans who “Like” Pages actually […]

Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

Microcontent as Part of Your Digital Marketing Strategy

 Top-quality content is essential in building an audience for your business and encouraging people’s enthusiasm and loyalty. Remember, though, that content isn’t a one-size-fits-all proposition. Content comes in all shapes and sizes. While long-form content, such as in-depth blog posts and white papers, is crucial in demonstrating your expertise in your field, microcontent can be […]

Let’s Just Agree to Ditch the Word “Disrupt” Once and For All

You can’t attend a conference, read an article, participate in a forum discussion, or have a conversation with someone in the digital marketing/emerging media industry without using this word. “Disruptive” technologies. “Disruptive thinking.” “Digital disruption.” And lest we forget, there’s even a whole series of conferences boasting this word as its title. Forget about the […]

Beware the Promises of So-Called Reputation Management Firms

By now many of you may have already heard the news coming out of New York. In essence, the state attorney general’s office yesterday announced that 19 so-called “reputation management” and SEO companies operating in that state agreed to “cease their practice of writing fake online reviews for businesses and to pay more than $350,000 […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

Gmail Now Lets You Send and Receive Money

Google has been quietly rolling out its Google Wallet for Gmail for a few weeks now, and it finally hit my Inbox this morning: It’s still largely available only to a few users as the search giant rolls it out over the next few months, but anyone who already has it can invite another who […]

ODesk ebook Offers Advice for Entrepreneurs Focused on Growth

Regular readers of this blog know that I’m a big oDesk fan, and why not? I grew my online marketing and consulting partly by leveraging the oDesk marketplace, getting gigs writing blogs and managing clients’ social media. Now, I’m on the other side of that marketplace as a hiring manager/employer, and I love oDesk even […]

How to Fail Spectacularly and Ruin Your Reputation on Social Media

Oh, this story practically writes itself. If my laptop were a prop straight out of Fringe, it would just take off and craft this post itself, it’s so painfully real and cringe-worthy. Dallasites will be very familiar with the details: the world-renowned Nasher Sculpture Center, which has been a popular fixture and tourist draw for […]

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