At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
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Build a Community, Not an Audience
February 18, 2013 By Marjorie
Filed Under: Facebook, Networking, social media, social media marketing, Twitter Tagged With: corporate blogs, customer service, Facebook, internet marketing, online marketing, public relations, Small Business, social media, social media marketing, Twitter
Is It Worth Investing in Facebook Ads?
January 30, 2013 By Marjorie
There’s been a lot of confusion the past few months over Facebook’s changes to its algorithm back in the fall of 2012. Many brands swore they witnessed a jaw-dropping plunge in their overall engagement numbers and worried that this may be a result of yet another nefarious plan by Zuckerberg and Company to ease their newfound shareholders’ [...]
Filed Under: Facebook, nonprofits, Paid Advertising, SEM, Small Business, social media, social media marketing Tagged With: content creation, Facebook, internet marketing, marketing, nonprofits, online marketing, paid advertising, SEM, Small Business, social media, social media marketing
WordPress Wednesday: Shareaholic
July 18, 2012 By Marjorie
If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a [...]
Filed Under: Blogging, Facebook, SEO, Social Bookmarking, social media, social media marketing, Twitter, Websites Tagged With: blogging, blogs, business blogs, content creation, corporate blogs, Facebook, Google +, internet marketing, online marketing, SEO, social media, social media marketing, Twitter, website design
Social Media Management Tools Review: HootSuite
July 11, 2012 By Marjorie
Just a few years ago, you had a handful of choices when it came to really good, reliable, and stable social media management tools. The two best and most well-known were HootSuite and TweetDeck. I originally began using TweetDeck, enamored that I was in particular with the ability to view New Followers on the same [...]
Filed Under: Facebook, social media, social media marketing, Time Management, Twitter, Uncategorized Tagged With: cool stuff, Facebook, internet marketing, online marketing, Small Business, social media, social media marketing, time management, Twitter
Twitter Champions Free Speech in Its First Transparency Report Release
July 10, 2012 By Marjorie
Twitter’s executives proves once again that their users’ rights and needs trump all else, including the latter’s right to free speech, by releasing their first-ever Transparency Report just two days before Independence Day. Sure, Facebook gets all the media love nowadays, what with its much-anticipated IPO and explosive growth, but it hasn’t exactly been known [...]
Filed Under: News, social media, Twitter Tagged With: cool stuff, Privacy, social media, social media marketing, Twitter
Is good writing required for successful social media?
July 3, 2012 By Marjorie
No. Great writing? Absolutely. Duh.
Filed Under: Blogging, copywriting, General Marketing, social media, social media marketing, Writing Tagged With: blogging, blogs, business blogs, content creation, copywriting, corporate blogs, internet marketing, online marketing, social media, social media marketing, writing
Welcome to ExperiPro Summit visitors!
June 22, 2012 By Marjorie
I just wanted to extend a hearty-hi-ho to the good folks who attended the ExperiPro Business Growth Summit this evening. I was the first speaker and did a presentation on social media and how it can be used to drive sales. (Yes, it can be done! I promise!) It was such an exciting, dynamic crowd, [...]
Filed Under: Events, News, social media Tagged With: dallas business, dallas companies, events, internet marketing, Networking, online marketing, social media, social media marketing
How to Create a Blog People Will Actually Read
April 11, 2012 By Marjorie
Our team had a great quarterly marketing meeting with one of our clients yesterday, and during our part of the presentation, the CEO commended us on the successful launch of their blog. He admitted that he originally didn’t harbor much hope for it, thinking that it was just one more marketing tool among an already [...]
Filed Under: Blogging, SEO, Social Bookmarking, social media, social media marketing, Websites, Writing Tagged With: blogging, blogs, business blogs, content creation, corporate blogs, SEO, social media marketing, writing
How to Build Your Brand Online
January 20, 2012 By Thomma
To grow your business, you need to be where your customers and prospects are: on the internet. In the ever-shifting landscape of our digital age, however, it’s a challenge to keep on top of how best to build your brand online. The importance of an online presence can’t be understated, since people are increasingly going [...]
Social Media Channels: Customer Expectations
January 11, 2012 By Thomma
According to two recent studies – one study conducted by CMO Council, and the other study conducted by TNS Global – social media marketers might be missing the mark regarding customer expectations of engaging online with brands. Marketers tend to view social media channels chiefly as platforms on which to win and retain customers through [...]