Lessons in Entrepreneurship: Why we work in the cloud

It’s been a crazy few months, not least because we’ve been busy retooling our services, bringing on new clients, in addition to working with the clients we currently have. We faced some setbacks in 2012, not the least of which was a partnership that turned out to be not-so-beneficial to us, so we’re reviewing what [...]

Lessons in Entrepreneurship: Effective Time Management Strategies for Entrepreneurs

Small business owners and entrepreneurs get so little respect. Sure, politicians pander to us and some of my favorite magazines are devoted exclusively to our needs, But unless they’ve been through the small business fire themselves, few people really understand the pressures and pains that come part and parcel with small business ownership. Time management [...]

Social Media Management Tools Review: HootSuite

Just a few years ago, you had a handful of choices when it came to really good, reliable, and stable social media management tools. The two best and most well-known were HootSuite and TweetDeck. I originally began using TweetDeck, enamored that I was in particular with the ability to view New Followers on the same [...]

Maximize Your Social Media Presence and Your Time

Social media gives small businesses unprecedented opportunities to build dialogues with people and engage with customers and prospects wherever they might be. Sure enough, growing numbers of small businesses are leveraging social media to grow their companies via blogging, social networking sites, or a combination of the above. If you don’t plan wisely, however, social [...]

Efficient Business Blogging: Time Saving Tips

One of the best social media tools you can leverage to grow your business is a blog. By means of a blog, you can write about all kinds of topics that pertain to your field, thereby educating customers and prospects and positioning your business as a reliable source of information. You can also engage people [...]

New Social Networking Sites: Getting In on the Ground Floor

One of the most pressing considerations in developing a social media strategy is which tools you should leverage. It’s great to be adventurous, to want to try new things, but you don’t want to spread yourself too thin. And if you’re already using, say, three to four online channels to grow your business and you’re [...]

The Importance of Business Netiquette — and Etiquette

Chances are you’ve heard a lot about online netiquette, that is, guidelines for courtesy during online interactions. Netiquette applies to businesses, too. The importance of business netiquette must be kept uppermost in mind as you conduct the online operations of your company. Maintaining kindness and courtesy across all your channels is a significant factor not [...]

Spreading Yourself Too Thin on Social Media? Here’s How to Get Control

Ever feel frustrated that there are only 24 hours in a day? People who own their own businesses have full plates, that’s for sure. And when you’re active on the internet and you’re working to implement an effective social media strategy, it’s easy to feel overwhelmed. You can have a Facebook Page for your business. [...]

Time Management for Social Media Use

Effective time management for social media use is crucial to a workable online marketing strategy. As a businessperson, you’re acutely aware that there are so many hours in the day to get things done. Time is at a premium. Cultivating and maintaining an online presence may well be at the top of your priority list, [...]

Time Management for Entrepreneurs Part I: Minimizing Social Media Distraction

As an entrepreneur, you’ve got a lot of work to do, both online and offline. There never seem to be enough hours in the day. Internet activity – including social media, whether blogging or connecting with people on Facebook, Twitter or LinkedIn – probably fills up a significant portion of your working hours. Social media [...]

Get Adobe Flash player