At Blue Volcano Media, we use the word “audience” a lot, as in, We have to build this audience! Listen to your audience! Who is your audience? Lately, though, I’ve been thinking that we’re using that word all wrong. In fact, I think the word is the wrong word to use when referring to the [...]
Build a Community, Not an Audience
WordPress Wednesday: Shareaholic
If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a [...]
Social Media Management Tools Review: HootSuite
Just a few years ago, you had a handful of choices when it came to really good, reliable, and stable social media management tools. The two best and most well-known were HootSuite and TweetDeck. I originally began using TweetDeck, enamored that I was in particular with the ability to view New Followers on the same [...]
Twitter Champions Free Speech in Its First Transparency Report Release
Twitter’s executives proves once again that their users’ rights and needs trump all else, including the latter’s right to free speech, by releasing their first-ever Transparency Report just two days before Independence Day. Sure, Facebook gets all the media love nowadays, what with its much-anticipated IPO and explosive growth, but it hasn’t exactly been known [...]
The New Twitter: Changes Are Afoot
Twitter, the popular social networking platform and microblogging service, has recently undergone improvements to its organization and functionality. Enhanced features make the new Twitter more powerful and flexible, both on and off its home site, and more changes are afoot. These changes represent the most thorough upgrade Twitter has received to date. Activity Feature The [...]
Social Media Trends: 2011 in Review
Now that 2011 is nearly gone, it’s time to take stock of the year’s significant developments in how people use social sharing technology. On the whole, social media trends for 2011 indicate how institutions and individuals are enhancing their connectivity with one another. In addition, 2011 has demonstrated how everyone with an online presence – [...]
Twitter Chats for Fun and Profit
Sure, you’ve heard about how great Twitter can be for conversations, but have you ever thought about Twitter chats for fun and profit? Chats are a great way to leverage Twitter to build a community around your business and your brand. Twitter chats take place in real time, and they capitalize on the ease with [...]
New to Twitter? Learn the Basics
People who are new to Twitter are often overwhelmed and don’t know what to do with the platform. The 140 character limit seems constricting, and when you look at people’s or other business’ Twitterstreams, you only scratch your head harder. What’s with all the symbols like @ and # in these short messages? And what’s [...]
Maximize Your Social Media Presence and Your Time
Social media gives small businesses unprecedented opportunities to build dialogues with people and engage with customers and prospects wherever they might be. Sure enough, growing numbers of small businesses are leveraging social media to grow their companies via blogging, social networking sites, or a combination of the above. If you don’t plan wisely, however, social [...]
5 Ways to Engage People on Twitter
You’ve probably heard and read it many times: the best way to leverage Twitter to grow your business is to build connections and relationships with people. So how do you go about building those connections? It can’t be done in a day; these dialogues must take place with consistency for relationships to form and grow. [...]