Facebook: Hashtag or no hashtag?

A few weeks ago, EdgeRank Checker published a blog post trumpeting the absolute uselessness of hashtags on Facebook. In fact, the site found the exact opposite, i.e., that Facebook posts with hashtags actually did worse than those without in terms of virality. In fact, no matter how many ways that the site sliced and diced […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Join Our Social Media 101 for Local Businesses Webinar on September 13

If you own and/or run a small business and have wanted to dive headfirst into social media but don’t know where to start, this is the webinar for you. Or maybe you already have accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Foursquare, Plurk, and maybe even a MySpace page floating around somewhere, but the last […]

What Sharknado Can Teach Brands About Social Media

Admit it. You couldn’t help but check out all the fuss about the Syfy “thriller” Sharknado. Heck, even my ears perked up when my husband was flipping channels on Thursday night and casually said something about a cheesy movie premiering on Syfy called Sharknado. (I actually thought he said SharkNATO, which of course then conjured […]

5 Social Media Tools for Small Business

Yes, even agencies like ours that specialize in social media marketing for small businesses would have a heck of a time managing all our different accounts if we didn’t have a plethora of tools to help us become more efficient and productive. Agencies, however, aren’t the only ones that have access to many of these […]

How to Get More Likes For Your Content

You’ve been so diligent. You promote your latest blog post on Facebook. You share it with all of your friends. You even add those snazzy “social share” links on each post to nudge-nudge-hint-hint your readers to promote it to their own networks. And yet you still can’t get anyone to “like” your content. What gives? […]

How to Handle Negative Comments on Social Media

It happens to the best of us, and the bigger the company or organization, the more likely and more frequently negative comments will show up on its social media feeds. Celebrities and other public figures find out very quickly that “haters” and criticism are part and parcel of fame and visibility, and companies are no […]

Facebook Introduces Hashtags to Timeline and Search

You knew it was coming, right? Years after Twitter officially embraced hashtags as a searchable feature and introduced to the world the value of hashtags to both users and marketers, Facebook is finally getting on the bandwagon. (Sorry, I can’t help it — I really like Facebook, but Twitter is still my first love!) Just […]

Networking and Social Media for Small Business

I love networking. That’s right, I’ll admit it — going to Chamber events at 7:30 in the morning, gladhanding with fellow business colleagues, and even listening to pitches and presentations by other business owners to the group, all of these actually appeal to the social side of me. I’m quite the introvert, but as a […]

Why Blue Volcano Media left Twitter

Anyone who’s known me for several years — since 2008, in fact, to be precise — knows that I’m obsessed with Twitter. Although I launched my first blog (a form of social media) in 2006 and didn’t get into Twitter until 2008, I consider Twitter to be my real, “official” debut into the social media […]

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