Does your business offer products and services that are geared toward teenagers, and young adults? If so, it would behoove you to know that YouTube is the number one channel for teen social media. A poll by Harris Interactive has shown that for people who are 13-24 years old, YouTube has pulled ahead of Facebook [...]
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Video Marketing: What Makes it Engaging?
October 10, 2011 By Thomma
Video marketing can be leveraged as a highly effective tool in your online marketing toolbox. Many companies are finding that video marketing provides a great means of growing their business’ online outreach, thus gaining exposure for their businesses as well as new sales leads. When it’s done well, video marketing can lend customers and prospects [...]
Filed Under: General Marketing, Small Business, social media, social media marketing, Video Marketing Tagged With: internet marketing, marketing, online marketing, Small Business, social media, social media marketing, Video Marketing
Online Behavior: Going Viral
September 5, 2011 By Thomma
Many considerations go into a social media marketing campaign: strategy, quality content, consistency, to name just a few. There is one factor, however, that you need to keep uppermost in mind at all times while engaging on social media: how online behavior, whether good or bad, can go viral. Good behavior – helpfulness, kindness and [...]
Filed Under: Blogging, customer service, General Marketing, PR, Small Business, social media, social media marketing, Video Marketing Tagged With: blogging, blogs, business blogs, customer service, internet marketing, marketing, online marketing, public relations, Small Business, social media, social media marketing, Video Marketing
The Importance of Multimedia to Social Media
July 13, 2011 By Thomma
Never underestimate the importance of multimedia to social media. Sure, text is and will remain a vital component of blogs and communication on social networking sites like Twitter, Facebook and LinkedIn. The multimedia aspect, however, makes engagement potential skyrocket. Audiovisual aspects of social media interactions are often the very components that go viral and are [...]
Filed Under: Blogging, General Marketing, Podcasts, Small Business, social media, social media marketing, Video Marketing Tagged With: blogging, business blogs, content creation, internet marketing, marketing, online marketing, podcasting, Small Business, social media, social media marketing, Video Marketing
Personalization in Retail – A Natural Outgrowth of Social Media Trends
May 6, 2011 By Thomma
We already know how much the personalization opportunities afforded by Web 2.0 technology have changed the online landscape. People can not only connect with one another in real time, across vast distances, but increasingly, they can also personalize their online experiences in many ways, from how they interact on social networking sites to how they [...]
Filed Under: General Marketing, Mobile marketing, Small Business, social media marketing, Video Marketing Tagged With: internet marketing, marketing, online marketing, Small Business, social media marketing, Video Marketing
Live Events as Part of Your Social Media Marketing Strategy
April 22, 2011 By Thomma
As vital as online relationships can be, they reach greater depths when nurtured offline. When you combine face-to-face (F2F) events with social networking tools, you can bring together the best of both worlds – online and offline – to help grow your business, enhance your connections and have a great time, to boot. Conferences and [...]
Filed Under: Blogging, Events, Facebook, General Marketing, LinkedIn, Mobile marketing, Networking, Podcasts, Small Business, social media marketing, Twitter, Video Marketing Tagged With: blogging, business blogs, events, Facebook, internet marketing, LinkedIn, marketing, mobile apps, Networking, online marketing, podcasting, Small Business, social media, social media marketing, Twitter, Video Marketing
5 Ways to Use Video Marketing For Your Business
March 31, 2011 By Thomma
Video marketing is becoming more and more widespread among businesses, and for good reason. Since people tend to respond strongly to visuals, videos are a great way to engage customers and prospects. Videos can be uploaded to YouTube or similar video-sharing sites, then embedded on your business’ website or blog. The best ways to use [...]
Filed Under: General Marketing, Small Business, social media marketing, Video Marketing Tagged With: internet marketing, marketing, online marketing, social media marketing, Video Marketing, YouTube