When you think of social media, you probably think first about Twitter, Facebook, LinkedIn and blogging. Interacting with customers on Twitter requires typing a mere 140 characters at a pop. On Facebook, you can easily post links and updates to which customers may communicate their approval by simply clicking a “like” link. You might not [...]
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Another Tool in Your Social Media Box: Podcasting
February 4, 2011 By Thomma
Filed Under: Blogging, General Marketing, Podcasts, social media marketing Tagged With: audio files, business blogs, internet marketing, online marketing, Small Business, social media marketing, web seminar, webcasting
Content Strategy for Webinars
November 16, 2010 By Marjorie
If you’re looking to diversify the content you make available online, you have to consider different types which your target audience might find most useful. Text content is the first choice for many simply because this is the easiest to create and publish. But there are benefits to be found in dabbling in a different [...]
Filed Under: Events, General Marketing, PR, social media marketing Tagged With: content creation, web seminar, webcasting, webinars
Why Podcasting is a Great Strategy for SEO and Social Media
September 27, 2010 By Marjorie
As someone who’s been creating content online for the past 6 years, I’ve been using one medium that’s been tried and tested: blogs. It’s relatively easy to update, and it can actually hold the sort of content — e.g. articles, photos, etc. — that most Internet users are used to find online anyway. The introduction [...]
Filed Under: SEO, social media marketing Tagged With: audio files, podcasting, podcasts, social media, webcasting