How to Make Content Marketing Work for Your Small Business

Unless you have no interest whatsoever in marketing your business online, you’ve probably heard of content marketing. You may even be wondering what it is. Simply put, content marketing is a form of promoting your business using various types of, well, content. While content can technically refer to everything from videos, podcasts, and photos, content […]

Another Tool in Your Social Media Box: Podcasting

When you think of social media, you probably think first about Twitter, Facebook, LinkedIn and blogging. Interacting with customers on Twitter requires typing a mere 140 characters at a pop.  On Facebook, you can easily post links and updates to which customers may communicate their approval by simply clicking a “like” link. You might not […]

Content Strategy for Webinars

If you’re looking to diversify the content you make available online, you have to consider different types which your target audience might find most useful. Text content is the first choice for many simply because this is the easiest to create and publish. But there are benefits to be found in dabbling in a different […]

Why Podcasting is a Great Strategy for SEO and Social Media

As someone who’s been creating content online for the past 6 years, I’ve been using one medium that’s been tried and tested:  blogs. It’s relatively easy to update, and it can actually hold the sort of content — e.g. articles, photos, etc. — that most Internet users are used to find online anyway. The introduction […]

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