Social Media Isn’t a Young Man’s Game Anymore

For some reason, a lot of people still think that social media is still all about teenagers posting “selfies” and organizing parties with their friends online. This, despite the fact that baby boomers and seniors increasingly make up a large chunk of online users. In fact, according to a recent Google study, “97% of boomers […]

Why You Need to Be Careful Using Multiple Domains On Your Website

Something we come across more and more frequently here at Blue Volcano Media is the website with the many, many domains pointing to it. We recently had one prospective SEO client who has several different domains that redirect to his site, and he had asked us if we thought it was a good idea. Well, […]

Five Ways to Increase Website Traffic

This is probably the #1 question we get asked all the time, and with good reason. After all, if you’re not getting website traffic, your digital marketing campaign likely needs a little help. Website traffic represents sales opportunities and potential clients, so you want to make sure that your website is ready and able to […]

How to Find Free Images for Blogs

If you’ve been business blogging for just a few days, you know that images make a big difference, not only in your traffic but also in your overall bounce rate (i.e., the percentage of folks who leave your website after viewing just one page). People linger on images longer and absorb information better. It’s not […]

How to Create a Privacy Policy for your Website

If you do any kind of business online, you need a privacy policy. It doesn’t matter if you don’t sell anything but are primarily using your website to promote yourself as a thought leader in your field or to solicit speaking engagements. If you collect any information from your visitors — even if it’s just […]

WordPress Wednesday: Shareaholic

If you know me, you know I’m a WordPress fan. I love everything about them — the user-friendliness of the site, the bajillion options to customize your website without having to know a single bit of code, the free plugins, the SEO-friendly platform — seriously, what’s not to like? So I thought I’d start a […]

How Safe is Your Website?

If you’ve been following this blog for awhile, you know what happened to it in May: we were hacked. We had to take down the entire website, and because of a family emergency, internal personnel changes, and a very busy client schedule, it stayed down for weeks. Weeks. Fortunately, we don’t sell anything on our […]

Google’s Recent Updates Confirm that Content is Still King

If one of your hobbies is following Google’s efforts to improve and enhance search engine optimization (SEO) for users, you’re probably already aware of the recent announcement from Google’s anti-spam czar, Matt Cutts, that the search giant will soon penalize sites that are “over-optimized.” While Cutts understandably wasn’t very specific on the definition of “over-optimized,” […]

Effective SEO: Get a Chance at the Top (SERPs)

Studies have shown that when people who are looking for products and services plug search terms into Google, they’re most likely to click on links that appear on the first page of results. What does this mean for your small business? It means, in a nutshell, search engine optimization (SEO). People who hear about your […]

Creating an Effective Nonprofit Website

In the digital age, a well-designed website is a must for both nonprofits and businesses. Like websites for businesses, websites for nonprofits should use design elements to best advantage and be simple for people to navigate. There are, however, additional considerations that must go into creating an effective nonprofit website, and these have to do […]

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