If you do any kind of business online, you need a privacy policy. It doesn’t matter if you don’t sell anything but are primarily using your website to promote yourself as a thought leader in your field or to solicit speaking engagements. If you collect any information from your visitors — even if it’s just [...]
How Safe is Your Website?
July 17, 2012 By
If you’ve been following this blog for awhile, you know what happened to it in May: we were hacked. We had to take down the entire website, and because of a family emergency, internal personnel changes, and a very busy client schedule, it stayed down for weeks. Weeks. Fortunately, we don’t sell anything on our [...]
Google’s Recent Updates Confirm that Content is Still King
April 30, 2012 By
If one of your hobbies is following Google’s efforts to improve and enhance search engine optimization (SEO) for users, you’re probably already aware of the recent announcement from Google’s anti-spam czar, Matt Cutts, that the search giant will soon penalize sites that are “over-optimized.” While Cutts understandably wasn’t very specific on the definition of “over-optimized,” [...]
Effective SEO: Get a Chance at the Top (SERPs)
January 13, 2012 By
Studies have shown that when people who are looking for products and services plug search terms into Google, they’re most likely to click on links that appear on the first page of results. What does this mean for your small business? It means, in a nutshell, search engine optimization (SEO). People who hear about your [...]
Creating an Effective Nonprofit Website
December 19, 2011 By
In the digital age, a well-designed website is a must for both nonprofits and businesses. Like websites for businesses, websites for nonprofits should use design elements to best advantage and be simple for people to navigate. There are, however, additional considerations that must go into creating an effective nonprofit website, and these have to do [...]
Is Design a Crucial Factor for Website Success?
August 8, 2011 By
In today’s technology-driven world, website builders put a lot of focus on search engine optimization (SEO) practices. To be sure, SEO is important. Within the scope of SEO are techniques that, when properly leveraged, can accomplish a great deal to bring more traffic to your business’ website. So the question arises, is website building all [...]
5 Open Source Solutions for Entrepreneurs Part I
March 14, 2011 By
If you’re a new business owner and you’re looking to bootstrap your startup, you might want to look into open source for your computing needs. Open source refers to operating systems and software for which the source code is publicly available for free. Open source is developed by a wide community of people, not for [...]