Best of the Social Web: Week of June 30, 2013

Some light reading for your weekend! I’ll be collecting some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. 3 Reasons Women Should Pitch Their Startups More Often Great, short article on why pitching your business doesn’t have to be […]

Working with Professional Bloggers for Public Relations

According to the Nielsen Group, “recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising”. Personal bloggers such as “mommy bloggers” are one of the strongest source of influence for women (who have 80% of the purchasing power in the U.S.) — more powerful than corporate web sites […]

Women Entrepreneurs and Social Media

According to the Guardian Life Small Business Research Institute, women entrepreneurs use and value social media in all its forms at a level that’s four times higher than their male counterparts. The Institute also predicts that women will significantly impact the business world through 2018 and beyond. Small businesses owned by women will create new […]

Social Media Marketing to Women

The purchasing decisions of women carry tremendous clout in the marketplace. Women are often the buyers and decision-makers for their households, and they’re also active on social media, whether networking sites like Facebook and Twitter or blogs. Social media marketing to women should be an integral part of your overall marketing strategy. How Women Use […]

Welcome to readers of The WM Freelance Writers Connection!

Many thanks to Nancy Strauss for the kind opportunity to share my story of writing, blogging and launching a full-fledged social media and digital marketing company on TheWMFreelanceConnection.com. The site offers great resources for freelance writers as well as those who dream about becoming a freelance writer, including job postings, lots of tips and advice, […]

Women, let’s get better at networking!

If there’s one thing that really makes me cringe, it’s hearing a woman business owner mention somewhere in her introduction that she “doesn’t want to make a lot of money/be a millionaire/rule the world,” that for some reason the only reason she’s in business is to “have fun/help her family make ends meet/get free products.” […]

Get Adobe Flash player