Long Content Marketing: More Important Than Ever

Content marketing comes in all shapes and sizes, from brief status updates to lengthy blog posts. Each type of content marketing has its place, to be sure, but for some years now, people have debated as to which type, longer or shorter content, is most effective for building and engaging an audience. More and more, […]

How to Get a Job in Social Media: The Book!

I’m very excited to announce the publication of my first book, How to Get a Job in Social Media, now available as an ebook for $1.99 on Amazon. I wrote the book for two reasons: I love writing. I’ve been writing since literally I was 7 or 8 years old (a few years ago, my […]

Why Social Media Folks Should Welcome Jeff Bezos’ Purchase of the Washington Post

When I was in college, I read a number of newsmagazines and newspapers a week: The Christian Science Monitor, Newsweek, TIME, Far Eastern Economic Review (clearly, I’m dating myself), the New York Times, and yes, the Washington Post. At the time, I wanted desperately to be a journalist — print or broadcast, it didn’t matter. […]

3 Tips on How to Hire a Social Media Manager

If you’re ready to hire a social media manager, congratulations! You might think that I’d discourage our clients from hiring their own in-house talent, but oh, you’d be so wrong. I’ve always advocated for companies to produce their own homegrown content. After all, who better than someone on the inside to build and manage your […]

Best of the Social Web: Week of July 7, 2013

Some light reading for your weekend! I collect some of the best blog posts of the week related to entrepreneurship, running a small business, and digital marketing for entrepreneurs and small business owners. Russia Reportedly Goes Retro to Keep Kremlin Secrets While this isn’t really a “social” article, it is an article about how communications […]

How to Make Content Marketing Work for Your Small Business

Unless you have no interest whatsoever in marketing your business online, you’ve probably heard of content marketing. You may even be wondering what it is. Simply put, content marketing is a form of promoting your business using various types of, well, content. While content can technically refer to everything from videos, podcasts, and photos, content […]

Looking for Google Reader Alternative? Check out Feedly

Like many, many, many Google Reader fans, I complained, gnashed my teeth and rent my garments when I found out that that venerable — if somewhat dated in design — RSS reader was finally going to head off into the sunset one last time on July 1st. I’d relied on Google Reader for years to […]

5 Blogging Tips for Businesses to Find Great Content

If you manage a business blog, congratulations! You’re taking advantage of one of the best search engine optimization (SEO) tools available for any business website to rank well and generate traffic. We often get asked by clients and friends what they should write about on their blog. They freeze at the keyboard and wonder why […]

A Moment of Silence for the Telegram

If you would indulge us for a moment, I’d like to say a few brief words to mourn the global loss of one of the most enduring rituals involving long-distance communications: that of opening a telegram. The Christian Science Monitor reported last week that sometime on July 14, 2013, India’s last telegram will be delivered. […]

SEO for Blogging: What You Need to Know, Part 2

In my last post, I covered such scintillating SEO topics as alt-txt, meta data, and the importance of self-hosting your blog. All of these elements are fairly basic, and you may have already implemented them on your blog, but it never hurts to check your meta data and alt tags, for example, every now and […]

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